Cannabis store turns to delivery amid waning foot traffic
BNN Bloomberg invited 1922 to reflect on our industry as we celebrate five years since Canadian cannabis legalization. Here were our top three takeaways:
1️⃣ *The retailer owns the consumer.* If you’re buying a new product in a new industry, you don’t trust the logo on the container, you trust the advice that’s helping you select your product.
2️⃣ *The best products on the menu change weekly.* Most of our customers don’t arrive requesting a specific brand, rather, they trust our curation team to find the freshest and best value product, which often changes week to week. Since launching Toronto’s fastest restock earlier this year we’ve seen incredible feedback from consumers switching from larger chain retailers.
3️⃣ *The category is still primed for growth.* Only 50% of non-medical cannabis sales in Ontario occur through the legal market, which underscores the opportunity for better products and experiences to continue to grow the category.
Like every establishing industry that’s ever been created, it’s going to take a couple of years to establish product-market-fit and scale. Launching and scaling 1922 has been the hardest work of my career, but we’ve built an incredible brand and community we’re beyond proud of and the best is definitely yet to come.
Huge thank you to BNN Bloomberg and Whitney Keunen for inviting me on.
