MEDIA RELEASE

For Immediate Release

January 13, 2021

Brand Authenticity Key to Cannabis: 1922, Independent Operator, Beats Out Corporate Cannabis for National Award

Toronto, ON, January 13, 2021 – Amid a landscape often dominated by corporate giants, 1922 Cannabis Retail has emerged not only as a beacon of authenticity in Toronto's Old Town but also as a national standout, being named ADCANN Canadian Storefront Brand of the Year for 2020. This prestigious accolade is a testament to 1922's unwavering commitment to human connection, community engagement, and cannabis education, distinguishing itself in a competitive market.

Founded on the principles of accessibility, education, and community support, 1922 has navigated the complexities of the cannabis retail industry with resilience and dedication. The journey of co-founders Mike Dunn and Brooke Silversides, from conceptualizing 1922 amidst regulatory challenges to establishing a trusted brand, embodies the spirit of innovation and perseverance.

A Story of Resilience and Innovation

"Our path to opening 1922 was filled with obstacles, from navigating leases and legalities to ensuring we met the needs of our community," reflects Mike Dunn. "Winning this award from ADCANN is a validation of our efforts to build something genuine in an industry that's still finding its footing."

1922’s transparent operations, coupled with a focus on education, have set a new standard for cannabis retail. By prioritizing customer experience and community involvement, 1922 has fostered a welcoming environment that demystifies cannabis use and champions inclusivity.

Building Trust Through Community Engagement

"From day one, our mission has been to break down the barriers surrounding cannabis," says Brooke Silversides. "Through education and open dialogue, we're not just selling cannabis; we're building a community where everyone feels supported and informed."

1922's contributions extend beyond the storefront, with initiatives aimed at supporting those in need and providing accessible cannabis education to all. Their efforts have not only garnered them the ADCANN award but also solidified their reputation as Toronto's most trusted cannabis dispensary.

Looking to the Future

As 1922 looks ahead, the team is excited to expand its educational offerings and community support programs. With the "About Us" and "Leases, Lawyers, and Limbo" narratives as a foundation, 1922 invites customers and the community at large to join them in shaping a future where cannabis is understood and appreciated for its benefits.

"We are incredibly honored by this recognition and are motivated to continue our work in redefining cannabis retail," Dunn concludes. "Our journey, detailed in our journal, is just the beginning. We invite everyone to learn more about our story and join us as we move forward."

About 1922 Cannabis Retail: Located in the vibrant heart of downtown Toronto's historic Old Town, 1922 Cannabis Retail is an independently owned dispensary committed to revolutionizing the industry through education, accessibility, and community engagement. With a focus on demystifying cannabis and fostering a supportive environment, 1922 is dedicated to advancing the social understanding of cannabis use.

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Media requiring further information or interviews, please contact:

Alex Kelly, SALT + COMPANY

(416) 845-0023  |  alex@saltandcompany.co